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Those looking for a taste of the Caribbean may want to tune into “Radio Maliboom Boom.”
Created by the Malibu rum brand, the online radio station is hosted by Barbados-based radio personalities DJ Bernhard and MC Wonder Full. Launched this week, it offers non-stop Caribbean music.
Four new TV spots, starring the deejays, invite consumers to “get their island on” by tuning into Radiomaliboomboom.com. It features streaming music videos and tracks from top Universal artists.
“Sunshine,” the first spot created by Publicis London, shows the DJs forecasting sunny weather for all cities across the globe, even if, in actuality, it is raining.
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