MAKING WAVES

Mexico’s Ministry of Tourism is set to launch a mandatory review of its account, and several agencies are looking to get involved. See page 3.


Sweet Victory
Dailey Wins Robert Mondavi Account
Long associated with the E. & J. Gallo Winery business, Dailey & Associates has switched brands, according to sources. Robert Mondavi Winery, a Gallo competitor, has selected the Los Angeles ad agency to handle its estimated $5 million advertising account. The change follows an informal review of shops. Angela Dawson reports on the switch on page 3.


TAKING UP
RESIDENCY
An award-winning freelance art director has taken a permanent post at Hal Riney & Partners. John Doyle will share creative director duties with senior vice president Dave O’Hare. The pair won the Kelly award
earlier this year.
See page 6.
JEAN POOL
Yet another shop with an inventive name has opened its doors in San Francisco. Swirl was started by a trio of local ad vets with Levi experience under their belts.
The founders hope to get moving quickly, having already landed some special retail marketing projects from Levi.
See page 4.
Deutsch Drops
Deutsch has dropped out of the race for Mazda’s $250 million ad account just days after the agency, which was one of four finalists, received a client brief outlining the assignment for final presentations. Agency executives cited heavy workload as the reason for
the withdrawal.
ROOM ASSIGNMENTS
Bozell joins the list of agencies vying for Hilton Hotel’s global account. It joins other contenders
that have received a creative assignment. In the meantime, an incumbent and
another shop are
out of the running.
See page 65.
AMV’s quiet rise
Once considered little more than a creative boutique, London’s Abbott Mead Vickers BBDO has become the No. 1 player in the British advertising business. With a new marble high-rise office and top U.K. and multinational clients, the 20-year-old agency looks to meet the challenges of the future while adhering to the core values of the past.
See page 28.