Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Equipment Maker Searches for Eighth Ad Partner in 15 Years
ATLANTA–Less than six months after Howard, Merrill & Partners broke its first television advertising for MacGregor Golf, the client has sent out a request for proposal seeking a replacement, apparently without notifying the agency.
MacGregor’s recently hired marketing vice president, Jeffrey Sears, acknowledged that a search is under way. Last Friday was the deadline for returning questionnaires, he said.
Sears confirmed that the Raleigh, N.C., incumbent would not be invited to defend the account, which it has held since late 1997.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in