Macdonald, AAF Founder and Dow Jones Vet, Dies

NEW YORK Donald A. Macdonald, founder of the American Advertising Federation and vice chairman emeritus of Dow Jones & Co., died Friday night. He was 83.

Macdonald began working for the Dow Jones as an advertising sales representative in New York in 1953. He rose through a number of advertising-management and executive positions and was elected a director of Dow Jones in 1977 and vice chairman in 1979.

He also served as president and publisher of the company’s international and magazine groups, spearheading the launch of publications such as The Asian Wall Street Journal in 1976 and The Wall Street Journal Europe in 1983.

Macdonald was the last chairman of the Advertising Federation of America. In 1967, he merged the AFA with the Advertising Association of the West to create the AAF, of which he became the first chairman. A recipient of numerous awards, Macdonald was the first recipient of the Barton A. Cummings Award and the Harris L. Wofford Award of Honor from Beta Gamma Sigma Alumni.

In December 1985, Macdonald was elected to the Advertising Hall of Fame. He had served as a director of a number of other advertising organizations, including the American Advertising Museum of Portland, Ore. He also was a former member of the Council of Judges of the Advertising Hall of Fame.

Upon his retirement from Dow Jones, Macdonald wrote the book Arrows in My Quiver, which recounted his experiences as an advertising salesman and detailed his philosophy about advertising.

During his retirement, Macdonald continued to work actively with various organizations, including serving as a director of the Princeton Packet, a newspaper in Princeton, N.J.

Macdonald fought in World War II, entering the U.S. Army as a private. He was discharged in 1946 with the rank of captain, having served in combat in the Italian campaign. He received a bachelor’s degree from New York University in 1948 and a master’s degree from NYU’s graduate school of business administration in 1950.

Macdonald is survived by his wife, Ruth; five children and their spouses—Ronald and Jeanne Macdonald of New York and Monmouth Beach, N.J., Drs. Richard and Martha Re of New Orleans, Thomas and Kelley Marie Martell of San Francisco, Dr. Donald and Lore Macdonald of Rumson, N.J., and Charles and Catharine Macdonald of Princeton, N.J.—as well as 12 grandchildren.

Visitation will be at the John E. Day Funeral Home in Red Bank, N.J., on Tuesday, June 17, from 6 p.m. to 9 p.m. A funeral mass will be held at 10 a.m. on Wednesday, June 18, at the Holy Cross Church in Rumson. Internment will be at a later date at St. George’s-by-the-River in Rumson.