Lynn Returns to Hill, Holliday

Bill Lynn has learned some lessons in the marketplace which he plans to apply as executive vice president and managing director of Hill, Holliday, Connors, Cosmopulos’ 15-person inter-active division.

Steady, sustainable growth, an emphasis on customer-focused creative and close ties to the parent agency—rather than “go-go” hyperactivity—will be Lynn’s priorities as he strives to rebuild the interactive practice at Hill, Holliday, he said. Internet marketing “may be enabled by technology, but it’s really all about the customer and kick-ass creative,” he said.

“Our charter is to be a unit of Hill, Holliday and provide interactive services to their clients,” leveraging off the agency’s client base to hopefully generate 10 percent or more of the shop’s total revenue within the next year or two, Lynn said. “We might be surprised at how quickly it could grow. It depends on the market in the next 12 months.”

Hill, Holliday’s lead office in Boston generated about $92 million in revenue last year.

Lynn returns to the agency after spending several months as executive vice president/director of marketing at Bullhorn.com, an Internet company linking clients with freelance creative professionals. Before Bullhorn.com, he was a senior media strategy executive at Hill, Holliday, a unit of the Interpublic Group.

The interactive unit of Hill, Holliday for all practical purposes ceased to exist a year ago when its staff and clients merged with other IPG holdings to form Zentropy Partners, a Cambridge, Mass., i-shop that has had staff cuts and client losses in recent months.

Lynn now reports to Laurel Rossi, executive vice president/integrated strategic marketing. “Bill understands that Hill, Holliday Interactive isn’t just about the Internet. It’s about … using communications technology to make all marketing channels more effective,” Rossi said.

Recently, interactive projects have included creating Web banner-style ads for Lycos that appear atop Boston-area taxi cabs. The interactive unit has also undertaken a CD-ROM project for Signator Financial Network, an affiliate of long-time Hill, Holliday client John Hancock Financial Services. The agency’s New York office has bolstered its interactive offering by hiring five former Ogilvy Interactive employees, including Scot Beck, senior vice president and director of interactive services.