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BOSTON — Ogilvy & Mather and Hill, Holliday, Connors, Cosmopulos will make presentations next week in a shootout called by Internet services company Terra Lycos, sources said.
The Barcelona, Spain-based company uses New York’s Ogilvy for its Terra brand and Hill, Holliday of Boston for its Lycos portal. Interpublic Group agency Hill, Holliday was hired shortly before Terra’s October 2000 purchase of Lycos, and sources have long said that some senior client decision makers have championed a consolidation with WPP Group’s Ogilvy (Adweek New England, Aug 2, 2001).
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