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ATLANTA Lowe’s Home Centers has begun a search for a multicultural agency, the client confirmed.
The home improvement chain issued requests for proposals earlier this month that were due Oct. 10.
Lockman-Brooks Marketing Services in Charlotte, N.C., is managing the search.
According to a representative for the North Wilkesboro, N.C., client, agencies with ties to “obvious competitors” such as Home Depot and Ace Hardware have not been invited to participate.
Lowe’s spent $265 million on media last year, per Nielsen Monitor-Plus, via Universal McCann in New York.
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