Lowe Seeks New ECD After Hacohen Exit

NEW YORK Dean Hacohen, executive creative director and No. 2 creative at Lowe in New York, has left the agency after nine years there, the Interpublic Group shop confirmed.

Hacohen’s last day was Friday and his post will be filled, an agency representative said. He joined the shop in 1996 via Lowe’s acquisition of Goldsmith/Jeffrey and was closely associated with Gary Goldsmith, the chairman and chief creative officer who was replaced by Mark Wnek in April. As such, his exit was not entirely unexpected.

As ecd, Hacohen managed group creative directors and worked on most all accounts. In particular, however, he was said to be close to Unilever’s Degree and A&P, which Lowe won in March. Hacohen, who joined the shop as a creative group head and became ecd in February 2002, managing 11 group creative directors, could not immediately be reached.