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Lowe has landed creative duties on Carfax, the used-vehicle information service that markets itself to both consumers and car dealers. Billings are about $15-20 million.
The account formerly was at Interpublic Group’s The Martin Agency in Richmond, Va. IPG sister Lowe, here, won the business after a review that included Martin and other, undisclosed shops. Media duties remain at WPP’s MindShare in New York.
Describing the appeal of Carfax, agency president Rob Quish said, “They’re kind of the keeper of an entire category,” adding, “They have very ambitious growth goals for the company overall.”
Lowe’s strategic insights and deep resources set it apart from the competition, said Scott Fredericks, vice president of marketing at the Fairfax, Va.-based
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