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LOS ANGELES — A dispute over media cost per rating point may be the reason the California Lottery could redo its agency review for a second time this year, sources said. Losing bidder DDB in Los Angeles last week filed an intent to protest the lottery’s decision to award the account to Foote, Cone & Belding, San Francisco.
FCB was named the winning bidder of the five-year, $125 million account on July 31, pending approval from the lottery commission on Aug.
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