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DALLAS Century Bank has hired The Loomis Agency as its advertising agency after a monthlong review, the shop said.
The appointment makes Loomis the first agency of record for the 106-year-old regional bank.
Joe Nichols, CEO of the Texarkana, Texas-based bank, said the agency presented a plan that started with communications programs directed toward the company’s employees. The plan also includes external communications, including cable television, radio, print, interactive and direct mail. Annual billings were not disclosed.
Loomis,
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