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Pinterest is not a social network; it’s “an app people use to design their lives.”
Co-founders Ben Silbermann and Evan Sharp have been making that point for some time, but the company once mentioned alongside Facebook, Twitter and Snapchat has yet to truly begin the second phase of its life as a business that helps people bridge the gap between online searches and real-life experiences. As a spokesperson put it, “We like to say, ‘Be yourself, not your selfie.'”
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