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Bank Extends Run On Its Media Assets
SAN FRANCISCO–In a move that surprised the two finalists in the consolidated $80-100 million Bank of America review, the client has issued a second invitation to outside shops inviting them to pitch the media buying portion of the business.
San Francisco-based consultancy Mitchell Madison Group, which recently handled the review for AirTouch Cellular’s $100 million media buying account, has been tapped to handle the search. Re-sponses from the contacted agencies are due back Nov.
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