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Forms 6-Month ‘Creative Partnership’ With a Boston Copywriter
DALLAS–GSD&M has inked Boston ad veteran Ernie Schenck as a freelance creative resource, launching a nontethered “creative partnership” between the Austin, Texas, agency and the award-winning New England copywriter.
Schenck, formerly executive vice president and group creative director at Hill, Holliday, Connors, Cosmopulos, Boston, has agreed to work exclusively with the $750 million Omnicom-owned GSD&M for six months on projects. He will provide his copywriting skills to any number of the shop’s clients, including Southwest Airlines and the Texas Lottery.
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