LogTech Assigns

Rebranding Job
To Hood Marketing
ATLANTA–LogTech, a Web-based logistics aid for air and over-the-road cargo carriers, has retained Hood Marketing Solutions to develop its marketing communications.
The estimated $1 million effort will rebrand the former Logistics Technology as online-friendly LogTech. Business-to-business marketing via trade shows, promotional videos and collateral materials will be introduced this week.
LogTech, with offices in Atlanta and Dallas, is banking on new technology that integrates time-consuming shipping tasks like tracking, tracing and billing into a unified, Internet-accessed operation.
Hood Marketing’s strong Web-showcased portfolio and b-to-b focus were factors in the Atlanta agency acquiring the business.
–Vincent Coppol