Local Station Sites Set Page-View Record

NEW YORK Local TV stations drew record traffic to their Web sites on Election Day, according to Internet Broadcasting, which released data for its national network of 79 TV station sites.

A record 3.5 million unique visitors, the highest number in history, turned to those sites to view election results.

Stations experienced 50-150 percent traffic spikes above typical page-view levels. Across the IB network, 24.8 million page views were recorded, a 50 percent increase over the 2004 election.

“The record traffic is a testament to the strength of our TV partner brands as well as Internet Broadcasting’s 10-year history of delivering breaking news alerts and live election results to the viewers as quickly as possible,” said Nancy Cassutt, vp, content and operations at IB.

IB—which publishes sites for several of the nation’s largest broadcasters, including NBC, Cox Television, Hearst-Argyle Television, McGraw Hill Cos., Post-Newsweek and Meredith Broadcasting—posted election results online to complement local station coverage.

Dubbed “Races to Watch,” IB’s coverage tracked the top five U.S. House, Senate and gubernatorial races in states such as Ohio, Pennsylvania and Virginia. All told, IB recorded 4.8 million page views, nearly three times larger than 2004 Election Day traffic.