Living.com Lists 5 Texas Shops

DALLAS-Officials with Internet startup Living.com have selected nine agencies, including five in Texas, as first-round contenders for an inaugural $5 million print image campaign due later in 1999 [Adweek, May 24].
Keith Rollman, marketing manager for the online home furniture vendor, which plans to be operational July 1, said face-to-face meetings with the shops would begin this week. A cut down to perhaps three agencies would take place at the end of the month, with a decision due shortly thereafter, he said.
Lone Star shops invited to participate in the pitch are GSD&M of Austin, The Richards Group in Dallas and McCann-Erickson Southwest, Bates Southwest and BBDO, all in Houston.
Joining in the hunt are TFA/Leo Burnett Technology Group in Chicago and Left Coast agencies Goldberg Moser O’Neill and Young & Rubicam, both San Francisco, and Wieden & Kennedy in Portland, Ore.
Questionnaires seeking the agencies’ qualifications and e-commerce case history experience were issued...