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Comparing a bikini wax to a colonoscopy might seem like a stretch. But in a new PSA for the National Colorectal Cancer Research Alliance, both procedures are highlighted in an effort to persuade women to get tested for colon cancer—a process that can lead to an early detection and cure of the deadly disease.
The 30-second spot, by Arnold, shows women enduring bikini waxes, receiving Botox injections and squeezing into girdles, all to the song “Keep Young and Beautiful.”
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