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Martin Lindstrom, a brand consultant, columnist and author, has joined Boston-based Digitas as a senior vice president based in the London office.
He will provide strategic direction for clients including American Express, FedEx, Seagram Kingfisher and Morgan Stanley.
Lindstrom, 31, most recently served at BTLooksmart — a joint venture between British Telecom, a Digitas client, and the Internet directory Looksmart — where for three years he had been chief operating officer. While in his early twenties, he launched BBDO Interactive’s European operations, which claimed Lego as its first client.
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