LifeStyles Selects AMP Agency

BOSTON AMP Agency, an Alloy Media + Marketing company, said it has been chosen to create marketing campaigns for Ansell Healthcare Products’ LifeStyles condoms.

The assignment covers advertising, media strategy, interactive efforts (including a Web site redesign) and nontraditional promotional chores, according to the agency in Boston. Young adult consumers will be the focus of the work that breaks later this year and into 2008.

Gary Colen, CEO at AMP Agency, said, “We are energized by the challenge and look forward to impacting the brand’s presence in this competitive marketplace.”

“Our team is excited to be working with a group as expert and entrenched in the young adult market as AMP. They know exactly where our audience is going,” said client vp, marketing Carol Carrozza.

The client, which in the recent past has worked with New Jersey shop SGW, spent slightly more than $1 million in domestic measured media in each of the past two years, according to Nielsen Monitor-Plus.