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BOSTON-Ten agencies have been approached by Morgan, Anderson & Co. to pitch Liberty Mutual’s estimated $27 million ad account.
Shops that have been contacted, sources said, are: Lowe & Partners/SMS, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Gotham, Kirshenbaum Bond & Partners, D’Arcy Masius Benton & Bowles, N.W. Ayer & Partners and Hill, Holliday/Altschiller, all New York; Mullen, Wenham, Mass.; and Ingalls Advertising and Holland Mark Martin Edmund, both in Boston.
Steve Sullivan, Liberty Mutual’s senior vice president of communications, could not be reached.
The list will be trimmed to five before the next round, sources said.
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