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NEW YORK LG Electronics, amid a flurry of creative reviews for various global assignments, has awarded lead worldwide creative duties on its digital display division to Omnicom Group’s Agency.com, sources said.
Agency.com won the estimated $100 million account after a review involving a handful of other shops that could not immediately be identified. Its work will likely include interactive, TV, print and guerilla ads. LG’s display products include televisions and computer monitors.
The shop, which referred calls to LG, is expected to lead the business out of its office in New York, with help from outposts in London and Singapore.
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