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NEW YORK Levi Strauss has selected Wieden + Kennedy to handle domestic creative duties on its core brand after a review, the client has confirmed.
The other finalist was Omnicom Group’s Cutwater, San Francisco, which partnered with sister shop TBWA\Chiat\Day in Playa del Rey, Calif.
The selection came a week after Levi’s narrowed the field in its review. Major media spending on the brand was nearly $80 million last year, per TNS Media Intelligence.
Six shops made presentations to client executives the week of Dec.
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