Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Disregard for history leads to cases like Y&R
Reading about the travails of Young & Rubicam [“The Fall of a Madison Avenue Icon,” July 25] was a sad experience. It is a morality tale of which many businesses should take note. (I have not, by the way, ever had any connection with Y&R.)
I have studied the effects of mergers and acquisitions for years, both as a historian and management consultant. I also was once “caught” in a merger gone wrong many years ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in