Grasse/Bogusky spat is just silly

This Steven Grasse/Alex Bogusky tempest over handling fast-food accounts vs. cigarette accounts is silly [On the Spot, Sept. 20]. Does anyone in advertising really want to claim the moral high ground on this issue? The task of encouraging potentially bad behavior is endemic to every ad agency’s client list. I would admonish all of us to get off our high horses, except there are no high horses in advertising.

Jim Morris
Chief creative officer
Maddock Douglas
Elmhurst, Ill.

Adweek welcomes letters.

Send them to:
Letters to the Editor, Adweek
770 Broadway
New York, NY 10003

e-mail Tim Nudd at tnudd@adweek.com; or fax (646) 654-5365.

Please include your name, title, company and location. Letters may be edited for length and clarity. Op-ed pitches or completed pieces can be sent to the same address, e-mail and fax.