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Sexy Saatchi Ads Hit Target
Eleftheria Parpis’ article, “Risqué Business” [A&C, July 8], was excellent, with one exception: I have to disagree with her comments about Saatchi’s Club 18-30 print work being “an easy sex joke.”
With the Internet making award-show material accessible to everyone who can type ‘www.adweek.com,’ we’ve all become judges. But most of us aren’t the target, and we haven’t the slightest idea about the problem the ads are trying to solve.
It isn’t that Club 18-30 is using sex to get noticed—the brand is all about sex.
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