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Advertising: Bring Back the ‘Geezers’
Advertising doesn’t actually kill those valuable geese as Marty Orzio stated in “The Golden Egg” [A&C, Oct. 15]; it just refuses to hire them when they become geezers. How many CDs are there over 50—who also don’t have their name on the door?
Big agencies once had excellent training programs that nurtured raw talent and gave it the chance to learn the craft and skills of advertising. (I was the beneficiary of Campbell-Ewald’s program in the late ’60s, going from a traffic gopher to a trainee writer.)
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