Show Her the Money
Regarding the list of those who made millions from the sales of Arnold Communications, Carmichael Lynch and Hill, Holliday, Connors, Cosmopulos [“Who Wants to Be a Millionaire?” July 20], I find it astonishing and discouraging that less than 1 percent of the spoils went to women. Factor out what went to Jack Connors, the Connors family trusts and Ed Eskandarian and the figure rises to a whopping 2.4 percent!
Account director, Partners & Simons, Boston
After reading Edward Caffyn’s correspondence [Letters, Aug. 3], I have to say I was taken aback.
Mr. Caffyn states that Goodby, Silverstein & Partners has, in his opinion, crossed the line in its documentary-style Charlestown Cougars campaign for Nike. His comments make the reader feel that Goodby may have been somewhat unethical in the choices it made with this particular advertising.
Frankly, I don’t understand what the big deal is. So what if Goodby has portrayed a fictional team in its campaign to be realistic? Who is this really hurting? It’s not like the agency’s putting out an irresponsible campaign saying, “Smoke two packs a day and you’ll lose all that extra weight.” I think to imply that this particular creative is bordering on irresponsibility is a severe overstatement. From Mr. Caffyn’s vantage point, I should have experienced seventh-grade geography trauma because I could never find Hidden Valley Ranch on a map.
Account executive, Arnold Communications, Boston
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