Legacy Breaks 2 ‘Crazyworld’ Ads

The American Legacy Foundation’s national anti-smoking “Truth” campaign launches two 30-second spots today via Havas’ Arnold and Maxxcom’s Crispin Porter + Bogusky. In one, two men at a “Crazyworld” carnival tell onlookers about the 1990 recall of millions of bottles of benzene- tainted mineral water. One guy then compares that to cigarette smoke. The other ad recounts a similar story concerning cyanide- contaminated grapes. The tagline is, “Welcome to Crazyworld.”