Left Fielders Grab Loose Gravel

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Interactive agency Loose Gravel here has been acquired by Exile on Seventh, one of the advertising entities that emerged from the dissolution of Left Field. Terms were not disclosed.
Left Field founder Michael McMahon said he and two-thirds of the folded San Francisco shop’s employees are “continuing our original mission of establishing a full-service marketing agency for digital brands.”
As chief executive officer, McMahon said the expansion into Atlanta is the “first step in building a national presence” for the new company.
With the acquisition, Exile on Seventh has 82 employees, nine clients and approximately $80 million in capitalized billings between the two offices.


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