Left Fielders Grab Loose Gravel

Interactive agency Loose Gravel here has been acquired by Exile on Seventh, one of the advertising entities that emerged from the dissolution of Left Field. Terms were not disclosed.
Left Field founder Michael McMahon said he and two-thirds of the folded San Francisco shop’s employees are “continuing our original mission of establishing a full-service marketing agency for digital brands.”
As chief executive officer, McMahon said the expansion into Atlanta is the “first step in building a national presence” for the new company.
With the acquisition, Exile on Seventh has 82 employees, nine clients and approximately $80 million in capitalized billings between the two offices.
McMahon, 36, said Atlanta was the logical area for expansion because it has not yet been “overfished” and boasts a “surprisingly robust dot.com community.”
The full-service Atlanta office will be led by Loose Gravel founder Matt Thornhill, 40, as general manager. The agency immediately picks up Left Field’s Atlanta-based former client, AutoTrader, and will continue to service existing accounts Mentos, MyFavoriteShoe.com and eHealthClaim. Co-founder Thomas Lynch, 36, will become director of client services.
McMahon said that both offices of Exile on Seventh will provide traditional advertising services, database marketing consulting and promotional services, in addition to interactive capabilities. He said the shop is already one of the top five buyers of online advertising in the world.
The San Francisco office has hired Alan Burgis, 48, who will serve as president. Burgis, most recently executive vice president of client services at Goldberg Moser O’Neill, also has been chief executive officer and board director of Euro RSCG’s Asian operations.