Lawson Limits Search to Twin Cities

CHICAGO Lawson Software has contacted six agencies about its $3 million account, which was previously at Carmichael Lynch.

The St. Paul, Minn., company is looking locally, sending proposal requests only to Twin Cities agencies, said Kay Malchow, advertising manager at Lawson. The agencies contacted are: Bolin Marketing and Advertising, Campbell Mithun, Clarity Coverdale Fury, Kerker, Miller Meester and Periscope, Malchow said. Incumbent agency Carmichael Lynch declined to participate, she said.

Lawson expects to complete the review by the end of the month, so the new agency can be involved with planning for the company’s next fiscal year, which begins June 1, Malchow said.

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