Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Venturing out beyond its National Guard account, Laughlin, Marinaccio & Owens in Arlington, Va., defeated five agencies to land the prepaid phone card business of LCI International.
Mark Welton, LCI vice president of enhanced services, said the account would be handled on a project basis, adding, “We think it’s going to be very long term.” He would not specify a budget, although sources previously estimated spending at $5 million [Adweek, April 20].
Laughlin, Marinaccio & Owens (LM&O) prevailed over Virginia shops Demaine Vickers in Alexandria and E.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in