Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wal-Mart is accelerating its efforts to better service Hispanic shoppers in the United States with plans to open new small-format “supermercado” stores, as well as a Latino-focused version of its Sam’s Club warehouse concept this year.
According to a report by the Financial Times, the world’s largest retailer will open its first Hispanic-focused supermarkets this summer in Phoenix and Houston within two remodeled 39,000-square-foot locations that previously housed Walmart Neighborhood Market stores.
Located in “strongly Hispanic neighborhoods,” the Supermercado de Walmart stores will feature a “new layout, signing and product assortment designed to make them even more relevant to local Hispanic customers,” said the retailer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in