Last Picture Show Of Paramount Plays Fahlgren

Allied Advertising, Public Relations has acquired Paramount Pictures’ Southeast marketing account, formerly held by Fahlgren here.

Boston-based Allied will now oversee the Hollywood studio’s advertising, promotions and public relations in Georgia, Tennessee, the Carolinas and Florida.

A source at Fahlgren, which held the business since 1997, said the decision to shift the account was driven by a strong business relationship between Arnold president Gerald Feldman and Tom Campenella, Parmount’s executive vice president of marketing and advertising.

“They’re calling this a consolidation,” the source insisted. “But it’s a deal that happened way high up … at a much higher level than normal.”