Las Vegas "Chinchilla"

If Chinchilli Day doesn’t make it onto the calendar as an official holiday, it won’t be for lack of trying by the Las Vegas Convention and Visitors Authority and ad agency R&R Partners. This past spring, a commercial showed a man wangling an extra day for a jaunt to Las Vegas by telling his boss that (as a matter of “cultural obligation”) he had to spend a long weekend there celebrating Chinchilli Day, marking the occasion when a band of chinchillas did something violent and dramatic in a south-of-the-border pueblo town.