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With the holidays drawing near, Boone/Oakley wants to put visions of racetracks dancing in our heads.
The Charlotte, N.C., shop created its first work for Richard Petty Driving Experience, touting the client’s one-day racing programs. The ad shows two candy canes arranged in a racetracklike oval. Copy reads, “‘Tis the season to be racing.”
“This holiday, add some excitement to your wish list,” urges the text. It provides a Web site address and phone number consumers can access for more info on the programs, which include “driving a 600hp stock car at speeds up to 165 mph.”
The Charlotte-based client’s offerings include ride-alongs with pro fes sional drivers and solo drives of varying lengths.
The shop got some firsthand experience with the product, as co-crea tive director David Oakley was among those who tried the driving programs.
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