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BOSTON Digitas on Wednesday named Laura Lang president of its national operations. Lang, who has served as president of the agency’s offices in New York and Chicago, reports to David Kenny, the company’s chairman and chief executive officer. Lang will now be based at Digitas’ Boston headquarters.
Michael Ward last held the title of Digitas president (he was also COO) until stepping down 18 months ago.
“Laura is an inspiring leader of leaders, both with our clients and with the Digitas team,” said Kenny.
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