Lancaster, L.A. Ad Woman, Dead at 79

LOS ANGELES Longtime local ad woman Peggy Lancaster died April 19 of complications relating to old age. She was 79.

Lancaster began her career at Strawbridge & Clothier, and then went to McManus, John & Adams in Los Angeles. In 1970, she joined Gumpertz/Bentley/Fried/Scott as a creative director. It was there that she met her business and life partner, Steve Scott, who was a partner at that time.

In 1973, Lancaster won the American Advertising Federation’s Woman of the Year National Award. In 1976, she co-founded Scott Lancaster Mills Atha in Los Angeles and was there until 1990, when the shop was sold to Evans/L.A.

During her career, Lancaster penned lines such as “Gotta getta Gund,” for plush toy company Gund; “You know who wears it,” for the launch of Giorgio Perfume; and “Some people live further from work to get closer to what they’re working for,” for the introduction of Westlake Village. She also named Tyco’s Chattanooga Choo Choo.

Lancaster was buried May 9 at Arlington National Cemetery.