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NEW YORK Allstate is taking its “Our stand” campaign to the Hispanic market with new advertising featuring actor Esai Morales.
Four 30-second spots will air on cable and network stations such as Univision and Telemundo, as well as on the international Spanish-language variety show Sabado Gigante, of which Allstate has been a title sponsor since 1995.
In one spot, a Hispanic family in a coffee shop discusses their life and finances, while Morales explains that Allstate agents “are willing to take the time necessary with their customers to go over important matters in detail.”
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