KSV Animates Bank’s History

BOSTON Chittenden Bank has launched a television campaign via Kelliher Samets Volk celebrating the bank’s 100-year history.

The campaign will run statewide in Vermont and breaks during the Super Bowl, according to Bill Drew, creative director of the agency in Burlington, Vt.

“The financial services market is crowded in Vermont, however Chittenden has something that no other bank can offer,” said Drew of the crosstown institution. “Chittenden is literally the bank that built Vermont.”

A trio of animated spots uses “Finding a way” as a tagline and tells the stories of companies and individuals Chittenden has supported through the years. Black River Produce, Monitor Barn and glassware maker Simon Pearce are the featured subjects.

Drew served as cd and copywriter on the effort, working with art director Todd Gallentine, broadcast producer Tamara Jones and composer Evren Celimli.

Originally chartered in 1904, Chittenden is Vermont’s largest full-service bank with more than 50 locations and 670 employees throughout the state.

The bank spends about $125,000 annually on measured media.

—Adweek staff report