KPC Acquires Long Island Agency

BOSTON Kupper Parker Communications said it has acquired Rabasca + Co. Terms were not disclosed.

Ken Rabasca, president and chief executive officer of the Melville, N.Y.-based independent, becomes chief executive emeritus of KPC’s Long Island operations, and Michael Imbasciani, senior vice president of KPC, becomes president of the office.

With Rabasca’s revenue estimated at approximately $1 million in 2003 and billings of just over $10 million, the combined organization reinforces KPC’s standing as one of the largest agencies on Long Island with more than 40 staff members and approximately $62 million in billings.

Rabasca was formed in 1991 and employs about 10 staffers. Clients include Arrow Electronics, Astroia Federal, Good Shepherd Hospital and Meenan Oil.

The Rabasca team will move to KPC’s existing crosstown digs. That office anchors KPC’s services and sales efforts on the East Coast, which also includes an outpost in Boston. KPC is headquartered in St. Louis.

—Adweek staff report