Kirshenbaum Wins VF Business

NEW YORK — VF Corporation has awarded Kirshenbaum Bond & Partners creative duties for its intimates brands following a two-month review, the agency confirmed. The New York-based shop won the estimated $5 million account in a pitch against Cliff Freeman & Partners in New York.

The assignment will include advertising, promotion, in-store, guerilla marketing and design for the Vanity Fair, Vassarette, Bestform and Lily of France brands.

Chris Fuentes, vp of marketing for VF intimates, cited Kirshenbaum’s creativity and strategic insight into brand development, as reasons behind the apparel manufacturer’s choice.

Joanne Davis Consulting in New York managed the review.