NEW YORK Ian Beavis, most recently vp of marketing, public relations and product planning for Kia Motors America, has joined media agency Carat as evp, executive client director.
Beavis, who will be based out of Carat’s Los Angeles office, said, “As a former client of Carat, I am inspired by their highly integrated approach to media. The media landscape continues to grow in complexity, and we’re in an excellent position to be able to guide marketers in their relationships with customers by using data, consumer insights and creative approaches to marketing communications.”
Carat president Scott Sorokin said, “His client-side and agency experience provides invaluable perspective in how brands and their marketing partners can best work together to drive business results.”
Prior to Kia, Beavis held senior marketing positions at Ford and Mitsubishi Motors. He was also CEO of FCB in Seattle and San Francisco, and he has held posts at Bozell and Saatchi & Saatchi.