TORONTO – Kraft General Foods has streamlined its agency roster here from nine agencies to five in part in response to KGF’s acquisition of Nabisco’s ready-to-eat cereal division earlier this year. The Nabisco line, formerly at Bozell Palmer Bonner and McCann-Erickson, has shifted to Ogilvy & Mather and McKim Baker Lovick BBDO, for adult and children’s cereals respectively. Post cereals will be handled by Ogilvy & Mather, shifting from Grey Advertising. Toblerone chocolate has shifted to Young & Rubicam from Enterprise Advertising. Leo Burnett picked up the Cracker Barrel line from J. Walter Thompson and the Quebec print and AOR assignment. JWT retains its other KGF assignments.
Copyright Adweek L.P. (1993)
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