KGA Takes Swing At Selling Country Club Homes

KGA Advertising scored the advertising and public relations account for The Daylar Group, according to client representative Jerry Day.
The assignment is to promote Country Club Homes, a residential development adjacent to the Tournament Players Club in Cromwell, Conn. The club is the site of the annual Greater Hartford Open, a Professional Golfers’ Association event for which the Middletown, Conn., shop also handles advertising.
Billings are estimated in the high six figures, according to agency president Ken Gronbach.
KGA’s campaign for its new client broke earlier this month and includes radio spots and print ads in newspaper real estate sections. It is scheduled to run through the end of this month, Gronbach said. –Sarah Jones