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By Janet Plume
BATON ROUGE–Florida Keys’ tourism officials have threatened their Louisiana counterparts with a lawsuit unless the Bayou State cancels its five-month-old ad campaign.
Louisiana tourism officials have retaliated with their own federal complaint, saying there really is no way that tourists could confuse their invitation with the one used by the Florida Keys.
Louisiana’s $5.5 million campaign was created by Bauerlein Advertising, New Orleans; the Florida Keys effort was developed by Tinsley Advertising in Miami.
The complaint involves the Bayou State’s theme, ‘Louisiana–Come as You Are.
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