Kemper Launches National Campaign





CHICAGO – Kemper Securities launched its first national advertising campaign last week with a memorable song as the theme – ‘On the Street Where You Live,’ from My Fair Lady. The campaign, which aims to position Kemper as a company that is part of the fabric of the local communities it serves, is running in The Wall Street Journal and The New York Times, as well as several business and general interest magazines. A TV spot will run in nine major markets including Chicago, Dallas, Los Angeles and Milwaukee. Radio is planned for use in any local market. Jack Levy & Associates/Chicago created the multimedia campaign.
Copyright Adweek L.P. (1993)