Kellogg to Feed A Roster Agency Worthington Foods

CHICAGO-Kellogg Co. plans to back its newly acquired Worthington Foods with an aggressive advertising campaign, but has yet to assign the account to an agency.
“We aren’t going to review,” said Karen Kafer, a representative of Kellogg, Battle Creek, Mich. “It would be a roster agency or one of their sister shops.”
Kellogg’s roster includes Leo Burnett and Burrell Communications, both Chicago; The Martin Agency, Richmond, Va.; and J. Walter Thompson, New York. Worthington’s creative work was last handled by Northlich Stolley LaWarre, Cincinnati.
Kafer said Kellogg plans to double the $5-7 million in spending behind Worthington’s vegetarian and health food brands, including Morningstar Farms. -Jenn Godd