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By David Gianatasio
BOSTON–Kelley/Dexter here has leveraged its sporting goods experience to pick up marketing duties for Visual Edge Systems of Boca Raton, Fla.
The client manufactures Greg Norman One On One, a personalized video lesson system designed to help golf enthusiasts improve almost every aspect of their game.
Kelley/Dexter won the account after a review of undisclosed shops, said agency president Glenn Kelley. Visual Edge had no formal agency relationship.
Account billings were not disclosed but are believed to initially be in the $750,000-1 million range annually.
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