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DALLAS Keating Magee’s $1 million image campaign for Tulane University Hospital and Clinic focuses on the client’s range of specialties and introduces its new tagline, “Minds that heal.”
Five 15-second television spots are meant to reinforce the hospital’s brand and unify its Centers of Excellence that include the Tulane Institute of Sports Medicine, the Center for Minimally Invasive Surgery, the Tulane Hospital for Children and the Tulane Cancer Center, the shop said. Each spot concentrates on a particular area of specialization.
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